Books
Style Council
inspirational interiors in ex-council homes
My first book, Style Council, brings together an eclectic selection of interiors from a generation of homeowners who have redefined the status of ex-local-authority architecture. Fifteen homes are featured, from hip Brutalist high-rises to rural cottages with roses around the door, each of them unique yet bound by an upcycling ethos, an innate sense of style and the triumph of dash over cash.
‘Reveals the chic interiors hidden inside some of Britain’s ex-council houses‘
You’re So Mummy
You’re So Mummy is an honest take on 21st-century motherhood that sticks two finger-puppets up at parenting manuals. It’s advice-free; it won’t tell you how to get your child to sleep, but will help you to find your way through the early years of motherhood with your sense of humour still intact.
‘this frank and funny memoir is to motherhood what Caitlin Moran is to feminism.‘
Ghostwriting
Read more.
The Dark Side of the Mind
By Kerry Daynes
I co-wrote this best-selling professional memoir with the leading forensic psychologist Kerry Daynes. It explores the everyday realities of life as a female psychologist working with some of the UK’s most disturbed criminals, and their victims. It’s also a deeply personal journey through Kerry’s life as she wrangles with the many conflicting emotions that come with this uniquely challenging job.
show less
Journalism
I trained as a journalist with a local newspaper, the Bridport News in Dorset, where I covered everything from village shows and pantomimes to court cases and business stories. I gained my NCTJ Level 3 Diploma in Journalism during my time with the paper.
I went freelance in 2007 and have written, mostly on themes of relationships, family and parenting, for titles including The Daily Telegraph, the Daily Mail, Prima Baby, Smallish and Stella Magazine.
Brands
Copywriting
I’ve been a copywriter for over twelve years, writing words with purpose for brands including the RNLI, COMO Hotels and Resorts, The Stable Pizza and Cider, One Hundred Toys and Black Deer Festival. I’ve written everything from websites, magazines and e-books, to menus, product copy and newsletters.
Increasingly, I am asked to act as an editorial consultant, advising small businesses on their communications, brand identity and tone of voice. I have built up a network of brilliant designers, photographers, filmmakers and printers to call upon when their talents are required.
If you have a communications project you’d like some help with, get in touch.
PR
I collaborate on PR projects with the award-winning publicist Heloise D’Souza of D’Souza PR. Together we’ve created impactful, successful national PR campaigns for brands including Hippychick, The Stable, The Samaritans and the Devon County Show.
Testimonials
“I have brought in Sarah’s expertise on a number of projects and every time I’ve been delighted with her creativity and enthusiasm. She takes such a fresh approach and working with her is always fun.”
Deborah Shilling, co-founder and Creative Director, Black Deer Festival
“Because she’s a journalist who has written for the nationals I know that when I ask Sarah to write content, particularly press releases, she will deliver something whip-smart, that helps my clients stand out and get noticed.”
Heloise D’Souza, D’Souza PR
“Sarah’s been with us since the beginning at 100 Toys. She even came up with the name! She’s been brilliant throughout, offering suggestions and taking an interest in the brand, not just her latest brief. She writes everything for us from blog posts and newsletters to website copy and ebooks. She’s always professional and keeps me updated on her progress, has never missed a deadline and is generally great to work with.”